Kotoli
Why Kotoli?
We’re not a general agency, and we don’t want to be. Here’s what makes us different.
Specialists, Not Generalists
We're SaaS Japan growth experts, not a general Japan market entry agency.
We built the Japan SaaS Thrive Program directly from SaaS industry expertise, and we keep refining it as the market changes.
Purpose Over Profit
We help great SaaS businesses bring real value to Japan.
When they succeed, Japan’s economy grows, and that growth sustains more great SaaS companies. Crossing borders creates a bigger impact than either side could create alone.
Long-Term Over Quick Wins
We always prioritize long-term success over quick wins.
That means carefully designing the right strategy and working closely with you to make it happen, not rushing to hit a number.
Depth Over Volume
We don't chase client count.
We’d rather take on fewer clients and go deeper, building longer, more meaningful partnerships that create real impact.
From Our Founder
Why I Built Kotoli
I’ve always been a tools and productivity enthusiast. Long before Kotoli, I was the person testing every new app and obsessing over workflows, curious how the right software could change the way a team works.
That curiosity turned into years of experience helping international SaaS businesses enter and grow in Japan. Working closely with those companies, I saw what actually worked, what didn’t, and why. The Japan SaaS Thrive Program isn’t built on passion alone. It’s built from that accumulated, real-world experience.
SaaS is what I’m most experienced with, and it’s genuinely what I’m passionate about. The right tool, used well, doesn’t just make work faster. It changes how people work and live, and Japan is one of the most exciting, most misunderstood markets to bring that change to.
Shunya
Founder & CEO, Kotoli
